Lily Grozeva

Available for selective work

Twenty years in search. Mostly SEO, increasingly AI.

I help companies get found when their buyers search. That means the technical work, the content, and the authority that earns rankings worth keeping. The last few years that’s grown to include AI search: getting brands surfaced and cited when people ask AI and Google, both AI surfaces now.

Portrait of Lily Grozeva

Founder, Saltanat Labs

Work

20+
Years in search
4
SEO teams built
3
Institutions taught
B2B
(Mostly) tech focus

Building

Operator

Built four search teams & functions from scratch.

  • 01 Founded SEO function and led it for seven years
  • 02 Founded SEO function and built team at global product scale
  • 03 Established agency-side SEO function and built client delivery capability
  • 04 Founded SEO and advertising function and team from scratch

Teaching

Educator

Teaching across leading institutions.

  • 01 Adjunct professor in digital marketing and guest lecturer
  • 02 Taught SEO across multiple cohorts and programs
  • 03 Taught SEO in Master’s program (curriculum and delivery)

Collaborations

Selected work · 2025–26

Search is no longer just about being found, it’s about how brands are interpreted. And AI is reshaping how decisions are made.

I started Saltanat Labs to help B2B teams navigate modern search, combining SEO, AI search, and practical execution to improve how they are discovered, evaluated, and understood.

Sometimes you don’t need an agency. You need a working session.

I occasionally make time for one-off working sessions with founders, marketing leaders, and in-house teams navigating search, AI visibility, growth, team challenges, and organizational change.

Whether you’re evaluating an opportunity, making a decision, solving a problem, or simply need an experienced sounding board, a working session can often get you unstuck faster than a larger engagement.

Get in touch

Contact

Work together

Get in touch.

Tell me a bit about what you’re working on and how I can help — whether it’s a working session, a collaboration, or a general inquiry.